Apologising is never easy. Barack Obama knows this now. He made a non-apology apology last week to a
Obama’s decision to wade into a local issue involving an African-American friend triggered a worldwide debate on race and the
It was ironic that Gates should be involved in a racial row. When football star O.J. Simpson was acquitted of the charge of killing his estranged wife Nicole and her friend in 1995, Gates published a brilliant and critical analysis, “
Not forgetting that Rupert Murdoch had to apologise to the victims’ families for planning to publish O.J. Simpson’s If I Did It.
But Obama, who shot into national consciousness with his carefully choreographed “colourless” campaign and was hailed as ushering in a new, post-racial
Obama said he could have “calibrated those words differently”. Then he said:
“My sense is you've got two good people in a circumstance in which neither of them were able to resolve the incident in the way that it should have been resolved and the way they would have liked it to be resolved.”
It sounded like Obama had studied the same primer as Rita Bahuguna Joshi, who said after sledging Mayawati: “"I regret what I said in a fit of anger. If it is being misconstrued, if it's being misinterpreted, it is being taken out of context, then I regret it.”
Apparently Obama decided to “apologise” to Sergeant Jim Crowley after talking the matter over with his wife Michelle. The president has quite a few other things to mull over. His honeymoon is definitely over. A Zogby poll last week put Obama’s approval rating at 48%; 51% of those polled felt the
The bad news is that 43% of blacks believe they are stopped by police because of their race. DBW – Driving While Black – is not a nice place to be, even if you are driving an expensive BMW.
So on a range of issues – healthcare reform, the way the huge stimulus package is being spent, the backtracking on
Actually he is having a fairly easy time of apologising. His predecessor spent his first few months in the White House feeling regretful.
Very early in his first term, Bush had to apologise personally to the Japanese prime minister after a
A few weeks later, a U.S spy plane with 24 crew members force-landed on
You would think that after
Ten years ago NATO planes bombed the Chinese embassy in
Six years into its occupation of
Back to the art of apology. The Japanese used to have it down pat. Their language is peppered with apologetic phrases. Every time somebody brushed against me in an impossibly crowded
Much was made last year when Howard Stringer, the CEO of Sony, did not apologise personally for a series of mishaps in which Sony’s lithium-ion batteries caused laptops to burst into flames.
Observers noted that a lower-ranking Sony official bowed from a sitting position while apologising for the overheating batteries, of which Sony eventually had to recall 9.6 million.
In contrast, Citigroup’s former CEO Chuck Prince, apologising for problems that led to the closure of the banking giant’s Japanese private banking licence, stood up and bowed for a full seven seconds. Leslie Gaines-Ross, chief reputation strategist for Weber Shandwick, writes in Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation that CEOs need to follow three important steps when apologising: take responsibility, act quickly, and communicate sincerity.
Japan’s Prime Minister Taro Aso was tearful last week when he announced early elections and the dissolution of the Lower House. "My wavering remarks caused anxiety and distrust in the public and led to a fall in the party support rate," Aso was quoted by Kyodo as saying at the start of his speech. "I'm deeply repentant."
Apparently Aso had planned to apologise in the middle of his speech but his Chief Cabinet Secretary advised him to start off with an apology. In May, Ichiro Ozawa resigned in tears as president of the main opposition party over a political funding scandal.
Maybe Obama’s wordsmiths need to get together with Manmohan Singh’s to craft a non-apology apology for the Sharm el-Sheikh joint statement. Or maybe our diplomats and ministers just need to tear up a bit.
(This piece appeared in the Business Standard of July 31, 2009)